An Interview with AIB 2025 International Executive of the Year James Lawrence

James Lawrence, a Director of AerCap, was selected as the 2025 AIB International Executive of the Year by the Fellows of the Academy of International Business (AIB). Mr. Lawrence has had an illustrious career. He cofounded the LEK Partnership in London after working for BCG and Bain, and has held senior executive roles at Rothschild, Unilever, General Mills, Northwest Airlines, and PepsiCo. In this interview, he discusses with Rob Grosse and William Newburry the factors contributing to his career development. He also discusses what he sees as major emerging trends in international business and provides advice to international business scholars to help young students and multinational companies be better prepared for the new generation.

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Publication Details

Journal
AIB Insights
Published
2026-01-02
DOI
https://doi.org/10.46697/001c.154227
Primary Topic
Artificial Intelligence Applications
Type
article
Field-Weighted Citation Impact
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article

An Interview with AIB 2025 International Executive of the Year James Lawrence

William Newburry, Robert Grosse, James Lawrence
AIB Insights
Artificial Intelligence Applications
article

An Interview with AIB 2025 International Executive of the Year James Lawrence

William Newburry, Robert Grosse, James Lawrence
article en

Abstract

James Lawrence, a Director of AerCap, was selected as the 2025 AIB International Executive of the Year by the Fellows of the Academy of International Business (AIB). Mr. Lawrence has had an illustrious career. He cofounded the LEK Partnership in London after working for BCG and Bain, and has held senior executive roles at Rothschild, Unilever, General Mills, Northwest Airlines, and PepsiCo. In this interview, he discusses with Rob Grosse and William Newburry the factors contributing to his career development. He also discusses what he sees as major emerging trends in international business and provides advice to international business scholars to help young students and multinational companies be better prepared for the new generation.

AIB InsightsVol. 25(6)
Florida International University (US), Academia da Força Aérea (BR), Banner Thunderbird Medical Center (US), Arizona State University (US)
Partnerships for the goals
Openalex Percentile: Top 98%
Artificial Intelligence Applications
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