Розробка методики оцінки економічної ефективності управління інформаційним потенціалом енергетичних підприємств в умовах цифрової когерентності

This study investigates the process that assesses the economic efficiency of implementing an investment project aimed at managing the information potential of energy enterprises, taking into account digital coherence factors. The task addressed relates to the lack of a holistic methodology that could make it possible to quantitatively assess the economic efficiency of managing the information potential of energy enterprises, taking into account the level of digital coherence. A methodology for assessing the economic efficiency of managing the information potential of energy enterprises in the context of digital coherence has been devised and substantiated. The methodology was considered as an integrated tool for diagnosing, analyzing, and predicting the effectiveness of management decisions based on the consistency of digital, analytical, organizational, and strategic components of the enterprise. The methodology makes it possible to assess the economic efficiency of using information potential, taking into account digital coherence, identifying imbalances in the digital architecture, and justifying management decisions regarding the optimization of digital resources and transformations in the energy sector. A system of quantitative criteria and indicators has been formed to assess the economic efficiency of information potential management of energy enterprises, which reflects the level of digital coherence and allows for an objective analysis of the results of digital transformation. The methodology has been tested using an example of Zaporizhzhia Power Plant, which made it possible to trace the economic efficiency index that increased from 0.295 to 0.616, which confirms a more than twofold increase in the effectiveness of information potential management.