Соціальні медіа як інструмент взаємодії академічної бібліотеки з користувачами

Objective. The article aims to analyse the possibilities and practices of using social media as a tool for effective communication between academic libraries and participants in the educational process, and to identify the ways to increase student engagement with library resources and services through social networks. Methods. The authors used a comprehensive approach, combining theoretical and empirical research methods, in particular, analysis of professional literature, content analysis of library pages on social networks, questionnaires and informal surveys of students. This made it possible to identify trends in the information preferences of young people and the characteristics of their interaction with the library. Results. The analysis showed that students are open to communicating with the library through social media, provided that the content is relevant and adapted to their information needs and the format of modern digital communication. Conclusions. Analysis of the data obtained indicates that successful library practice should be based on a combination of informational, educational and visual components, as well as a flexible communication strategy that takes into account analytical data and feedback from users.