DIGITAL PLATFORMS FOR SUPPORTING ENTREPRENEURSHIP: EU EXPERIENCE FOR UKRAINE

The aim of this research is to assess the impact of the use of digital platforms for entrepreneurship on business flexibility in the European Union (EU) and to provide recommendations for Ukraine. The study employed the following methods: correlation, regression, comparative, statistical analysis. The regression analysis found that digital technologies by themselves have a smaller impact on business flexibility than in combination with other important factors. These factors included talent, capital, regulation, technological infrastructure. The uniqueness of the Ukrainian resource Diia is noted, which integrates state services, services for businesses and citizens, and documents in one platform. A further direction for the platform’s development is proposed through the integration of AI-based technologies for intelligent form filling, automatic data verification, personalization of services, and provision of business advice. The results of the study may be useful for the development of digitalization policies at the state and enterprise levels by increasing the focus on the identified influencing factors.