The Role of Gender-Based Emotional Intelligence in Business Financial Success in North Macedonia

The challenge for today’s managers is to maintain the stability of the company, their self-regulation and self-management as elements of Emotional Intelligence, through which they will be able to withstand pressure and be calmer in situations where they must decide on financial goals and organizational effectiveness. Various aspects of EI such as self-awareness, social awareness, relationship management, and self-management show a moderation effect in relation to employees and organizational effectiveness they have an importance in promoting a productive and cohesive work environment and have shown an influence on overall financial success of business. Our research has collected primary data by conducting a survey and sharing it in all regions of North Macedonia. From the questionnaires released, there are shown one hundred respondents, from different leadership positions, like owners, general managers and department managers in different business sectors. The findings of the study depict that there is a gender-based difference in financial success in business regarding different components of Emotional Intelligence in male and female managers. Moreover, the influence of SA and SM components of EI on financial success of the business is stronger in female managers than their male counterparts. In the other hand males tend to have higher emotional intelligence through Social Awareness and Relationship management and determine the financial success of a business.