Creativity, Innovation, and Knowledge Creation in the Era of Generative Artificial Intelligence: Challenging Human Intelligence

ABSTRACT Creativity and innovation have expanded with the emergence of generative artificial intelligence (Gen AI). The capacity of Gen AI to create new content has spurred a fresh debate on the creativity of artificial intelligence vis‐à‐vis human intelligence (HI). This paper aims to analyze, compare, and contrast the creative capabilities of both and suggest modes of application. Research on HI is prehistoric and has been ongoing since ancient times. However, research on Gen AI is evolving, and its ramifications are still being explored. The paper attempts to integrate seminal works with recent publications to integrate these longitudinal developments into the current academic conversation. It adopts comparative analysis to compare HI with Gen AI, identifying its opportunities and challenges. Though Gen AI is fast, automatic, and possesses a high intelligence quotient, a human being, however, is bestowed with an emotional quotient and a spiritual quotient too. The most important differentiator is life itself. One has it, and the other does not. The knowledge creation process through the SECI and Ba models has been reshaped by Gen AI. The paper attempts to answer some interesting questions that arise with the emergence of Gen AI and the potential challenge it could pose to existing HI with regard to creativity and innovation.