PRESERVING INTANGIBLE HERITAGE THROUGH SUSTAINABLE ETHNIC TOURISM: A SYSTEMATIC REVIEW OF KOSOVO'S APPROACH

This study aims to investigate the role of ethnic tourism in preserving Kosovo's intangible cultural heritage while also examining its socioeconomic benefits and challenges. These goals include examining how it affects cultural revitalization, community livelihoods, and sustainable development. For materials and methods, we conducted a systematic literature review (SLR) using peer-reviewed articles, reports, and case studies sourced from Google Scholar, ResearchGate, and Scopus, focusing on works published from 2015 onward. We specifically selected and analyzed empirical studies that delve into ethnic tourism, the preservation of cultural heritage, and sustainable practices in Kosovo. The findings show that ethnic tourism plays a significant role in protecting intangible heritage by encouraging traditional customs, local languages, music, dance, storytelling, and fostering intercultural dialogue among ethnic communities. The promotion of cultural events, traditional cuisine, and artisan crafts not only strengthens identity, but also attracts visitors interested in authentic experiences. Notable benefits include economic diversification, local employment opportunities, the revitalization of rural areas, and infrastructure improvements. However, the study also identifies major challenges, such as the risk of cultural commodification, loss of authenticity, overcommercialization, lack of institutional support, and uneven distribution of tourism income among communities. Additionally, weak heritage management strategies and political instability can hinder the long-term effectiveness of tourism initiatives. Sustainable governance, inclusive policies, and community-based tourism models are essential to strike a balance between preservation and growth. Greater cooperation among policymakers, local actors, and heritage experts is needed to safeguard cultural values while advancing economic development. In conclusion, when ethnic tourism is managed inclusively and ethically, it can serve as a powerful tool for maintaining Kosovo's cultural identity, promoting reconciliation and fostering resilience in post-conflict societies.