Reframing Advertising Effectiveness: Underutilized Visual, Audio, and Video Practices in a Fully Digitalized Economy

Reframing Advertising Effectiveness: is an independent research work by Wisdom Prince Aghatise that explores how businesses can navigate a saturated, multi-screen digital ecosystem where consumer attention is the primary currency. By synthesizing neuromarketing data (fMRI, EEG) with cognitive psychology and business performance metrics, this study reveals that 95% of purchasing decisions are driven by the subconscious. The work identifies a significant "mismatch" between traditional marketing practices which rely on conscious self-reporting and actual consumer behavior