Putting access to internet-enabled work in its place: Insights from rural Atlantic Canada

This paper is concerned with access to internet-enabled work opportunities, encompassing telework and digital work, from within rural communities. These forms of work imply that they are available to workers regardless of geography and provide an avenue for rural workers to overcome the limitations of rural labour markets. I draw on mixed-methods research conducted with 28 workers in rural communities in Atlantic Canada at a time marked by significant migration into the region. Using a cross-sectional questionnaire and semi-structured interviews, I examine which rural workers are involved in the forms of work and investigate the place-based dimensions that enable and restrict their ability to access opportunities while living rurally. The findings reveal that rural workers can access internet-enabled work; however, those most likely to be involved are workers with skills, experience, and professional networks gained in urban areas. The urban advantage was important for new and returning rural residents as well as long-term residents. The results further reveal that access from within rural communities may not equate to overcoming distance, at least not for all rural workers. Opportunities appear to be constrained by provincial and regional boundaries, with new and returning regional residents able to gain work outside of rural Atlantic Canada over long-term residents. The findings raise questions about the employer's role in determining access to rural workers, beyond the decision of working in or outside the workplace, and the stubbornness of distance. This research demonstrates the need to examine place-based mechanisms to better understand who is included and excluded from opportunities. • Access to remote work from rural communities does not equate to overcoming distance. • Rural workers with urban-based employment and networks are more likely to be involved. • Qualified rural workers may still be overlooked by distant employers offering remote work. • Chances to secure remote work outside of rural Atlantic Canada is higher for new residents. • There is a likelihood that rural women are more involved in remote work than rural men.

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Publication Details

Journal
Journal of Rural Studies
Published
2025-12-30
DOI
https://doi.org/10.1016/j.jrurstud.2025.103980
Primary Topic
Rural development and sustainability
Type
article
Field-Weighted Citation Impact
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article

Putting access to internet-enabled work in its place: Insights from rural Atlantic Canada

Rhea Catherine Bowen
Journal of Rural Studies
Rural development and sustainability
article

Putting access to internet-enabled work in its place: Insights from rural Atlantic Canada

Rhea Catherine Bowen
article en

Abstract

This paper is concerned with access to internet-enabled work opportunities, encompassing telework and digital work, from within rural communities. These forms of work imply that they are available to workers regardless of geography and provide an avenue for rural workers to overcome the limitations of rural labour markets. I draw on mixed-methods research conducted with 28 workers in rural communities in Atlantic Canada at a time marked by significant migration into the region. Using a cross-sectional questionnaire and semi-structured interviews, I examine which rural workers are involved in the forms of work and investigate the place-based dimensions that enable and restrict their ability to access opportunities while living rurally. The findings reveal that rural workers can access internet-enabled work; however, those most likely to be involved are workers with skills, experience, and professional networks gained in urban areas. The urban advantage was important for new and returning rural residents as well as long-term residents. The results further reveal that access from within rural communities may not equate to overcoming distance, at least not for all rural workers. Opportunities appear to be constrained by provincial and regional boundaries, with new and returning regional residents able to gain work outside of rural Atlantic Canada over long-term residents. The findings raise questions about the employer's role in determining access to rural workers, beyond the decision of working in or outside the workplace, and the stubbornness of distance. This research demonstrates the need to examine place-based mechanisms to better understand who is included and excluded from opportunities. • Access to remote work from rural communities does not equate to overcoming distance. • Rural workers with urban-based employment and networks are more likely to be involved. • Qualified rural workers may still be overlooked by distant employers offering remote work. • Chances to secure remote work outside of rural Atlantic Canada is higher for new residents. • There is a likelihood that rural women are more involved in remote work than rural men.

Journal of Rural StudiesVol. 122
Carleton University (CA)
Openalex Percentile: Top 21%
Rural development and sustainability
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Putting access to internet-enabled work in its place: Insights from rural Atlantic Canada — Rhea Catherine Bowen · Journal of Rural Studies (2025) | TGRS Research Map | TGRS