Cryptocurrency of music: Quantitative modeling and impact on the digital entertainment market

ABSTRACT The entertainment market, particularly the music industry, is increasingly interconnected with financial and digital innovations. This article investigates the role of cryptocurrencies as a disruptive element in music monetization and digital advertising, exploring their impact on the pricing of intangible assets such as hit singles. Using econometric methods, including random walk analysis and Keynesian modeling, we examine the correlation between cryptocurrency transaction volumes and the performance of advertising campaigns in the music industry, with a focus on Spotify. Additionally, we propose in algebraic model to assess the financial impact of cryptocurrencies on digital traffic and return on investment (ROI) in ads. The research demonstrates that the intersection of cryptocurrencies and music can be na effective strategy for maximizing the monetization of artistic content and reshaping business models in the industry. Key-words: Cryptocurrencies, Music Monetization, Digital Advertising