THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF THE DIGITAL BUSINESS ECOSYSTEM

In the article, main aspects of the impact of artificial intelligence on functioning and development of the digital business ecosystem are considered. Urgency of using digital technologies, in particular artificial intelligence, for business development is substantiated. Experience of implementing artificial intelligence in functioning of business ecosystems and their main components in Ukraine is analyzed, and main challenges by using artificial intelligence technologies are identified. Based on the study of the essence of phenomenon of “digital business ecosystem” and effects of implementing artificial intelligence in functioning of digital ecosystems, the model of the digital business ecosystem is proposed, and positive features of the impact of artificial intelligence on development of the digital business ecosystem are highlighted. It is proven that existing problems in using artificial intelligence can be solved based on the strategic approach, which is the key one in development of effective modern policies in digitalization of the economy and management. It is substantiated that effectiveness strategic measures depend on coordination of the mechanism of the impact of artificial intelligence on the business ecosystem development. The model of the specified mechanism is proposed, and features of its action are determined.