Investigating the interrelationship between corporate social innovation and sustainable corporate social responsibility: unraveling the intricate web of mediation

Purpose This paper aims to examine the influence social innovation (CSI) and sustainable corporate social responsibility (SCSR). Furthermore, the author have investigated the mediating role of inclusive growth (IG) and creating shared value (CSV) on the relationship between CSI and SCSR. This study aims to provide an SCSR mechanism to assist CSR managers in effectively addressing societal issues and creating value for corporations by generating goodwill. Design/methodology/approach This study used a quantitative, cross-sectional research design to investigate the relationships among the study variables. Data was collected from 464 CSR beneficiaries in Odisha, India, using a structured questionnaire based on a five-point Likert scale. Data analysis proceeded in multiple stages: exploratory and confirmatory factor analyses were performed using SPSS 28 and SPSS Amos 26, respectively. Further, to test the hypothesized relationships, the study used structural equation modeling using SPSS Amos 26 statistical software. Mediation effects were assessed using bootstrapping procedures with 5000 resamples and bias-corrected 95% confidence intervals, ensuring the robustness of results. Findings The findings demonstrate CSI’s positive and significant impact on SCSR with standardized direct effects of 0.637 and a p-value less than 0.05. Moreover, IG and CSV partially mediate the relationship between CSI and SCSR with standardized indirect effects of 0.264 and 0.139, respectively (p < 0.05). This established model framework aims to equip CSR managers and policymakers with the tools to design CSR implementation strategies for socially impactful interventions. Originality/value This unique study encompasses all four factors, namely CSI, IG, CSV and SCSR, within a single structural model. Consequently, it serves as a foundation for enhancing the delivery mechanism of CSR programs, thereby effectively addressing fundamental societal problems.