Health Tourism in Türkiye: Strategies, Practices, and Future Perspectives

Health tourism has become not only an economic opportunity for countries but also a strategic area in terms of international prestige and service export. Türkiye, has the potential to become a global player in this field due to its advanced health infrastructure, costeffective services and geographical advantages. However, in order to fully realize this potential, it is necessary to strengthen the promotional activities in the sector, combat illegal and unregulated practices, expand international accreditations and eliminate the lack of qualified human resources. In addition, the quality and reliability of the diagnosis, treatment and post-rehabilitation services offered to health tourists play a decisive role in the choice of destination. In this context, regulations such as complication insurance stand out as important steps to increase trust in the sector. Türkiye's sustainable and competitive position in health tourism will be possible with comprehensive public policies, transparent pricing, coordinated organizational structures and digitally focused promotional strategies. In this study, Türkiye's current situation in health tourism, strategic approaches, structural challenges and future opportunities are examined from a multidimensional perspective. As a result of the current situation analysis, strategic suggestions for the future of health tourism have been developed.