Effects of Self-esteem of Female Consumers in Eyelash Care Shop on Sociality Improvement

The purpose of this study is to understand the current trend in which sociality is important and to examine how high self-esteem and how much it affects the improvement of sociality of female consumers who have undergone eyelash treatment. Female consumers who have been undergoing eyelash care in Seoul and the metropolitan area, or who have experienced it, were selected as subjects for the survey, and the self-written questionnaire was used as a data collection method. This survey was conducted from April 21 to May 25, 2025, and a total of 580 questionnaires were distributed, and a total of 546 copies were finally used as analysis data. The collected data were sequentially conducted using the SPSS 22.0 program to conduct frequency analysis, factor analysis, reliability analysis, and regression analysis. The results of this study showed that the higher the self-esteem of women who underwent eyelash surgery, the more influenced the sociality, that is, the improvement of sociality, and it is expected that the results of this study will help female consumers improve their self-esteem and sociality through more professional technology of eyelashes.