Desire and Behavioral Intention in Sharing Accommodation: Hedonic and Economic Benefits as Mediators and Perceived Risk and Materialism as Moderators

The present study aims to explore the factors that warrant consumers’ behavioral intention through sharing accommodation. A multilayered conceptual model is developed to analyze the impact of desire on behavioral intention through hedonic and economic benefits as mediators and perceived risk and materialism as moderators. Analysis of data collected from 530 respondents from India reveals that (i) hedonic benefits mediate the relationship between desire and behavioral intention, (ii) economic benefits mediate the relationship between desire and behavioral intention, and (iii) perceived risk and materialism moderate the relationship between desire and behavioral intention. Implications for sharing accommodation are discussed.

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Publication Details

Journal
Tourism and Hospitality
Published
2025-12-30
DOI
https://doi.org/10.3390/tourhosp7010006
Primary Topic
Sharing Economy and Platforms
Type
article
Field-Weighted Citation Impact
0.00
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article

Desire and Behavioral Intention in Sharing Accommodation: Hedonic and Economic Benefits as Mediators and Perceived Risk and Materialism as Moderators

Satyanarayana Parayitam, Pooja Goel
Tourism and Hospitality
Sharing Economy and Platforms
article

Desire and Behavioral Intention in Sharing Accommodation: Hedonic and Economic Benefits as Mediators and Perceived Risk and Materialism as Moderators

Satyanarayana Parayitam, Pooja Goel
article en

Abstract

The present study aims to explore the factors that warrant consumers’ behavioral intention through sharing accommodation. A multilayered conceptual model is developed to analyze the impact of desire on behavioral intention through hedonic and economic benefits as mediators and perceived risk and materialism as moderators. Analysis of data collected from 530 respondents from India reveals that (i) hedonic benefits mediate the relationship between desire and behavioral intention, (ii) economic benefits mediate the relationship between desire and behavioral intention, and (iii) perceived risk and materialism moderate the relationship between desire and behavioral intention. Implications for sharing accommodation are discussed.

Tourism and HospitalityVol. 7(1)
University of Massachusetts Dartmouth (US), University of Delhi (IN), Department of Commerce (AU), University College of Commerce & Business Management (IN)
Reduced inequalities
Openalex Percentile: Top 27%
Sharing Economy and Platforms
DOIOpen Access PDFOpenAlex
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Desire and Behavioral Intention in Sharing Accommodation: Hedonic and Economic Benefits as Mediators and Perceived Risk and Materialism as Moderators — Satyanarayana Parayitam, Pooja Goel · Tourism and Hospitality (2025) | TGRS Research Map | TGRS