AN ANALYSIS ON THE ACCEPTABILITY AND THE USAGE OF PROFANE LANGUAGE AMONG UNIVERSITY STUDENTS IN INDIA

Using profane language has become increasingly common among university students. Previous researches considered the habit of using profane words in day to day conversation both positively and negatively. In some ways, the current study is unique in that it focuses on university students. In this article, we will explore the reasons behind the rise in profanity among youth and the potential impact it can have on their lives. The researchers of this study require to identify the common influences young students that lead to their use of profane language and to ascertain which factors contribute to this behaviour. For data analysis, 410 samples were chosen using stratified random sampling statistical tools such as reliability test, KMO Barlet, descriptive statistics, communalities test, variance analysis, rotated component matrix, correlation and multiple regression, and ANOVA. SPSS package is used in this research to analyze the data. The findings of the study suggest that the factors like Society & culture, cognition, digital media and semantic & language have significant influence on the acceptance and the usage of profane language among university students. Keywords - Absurdity, Abusive Language, Profane Language, Swearing words, Youth