FROM STAFF COSTS TO HUMAN CAPITAL INVESTMENTS: HOW THE APPROACH TO EMPLOYEE EVALUATION HAS CHANGED

The article presents the results of a study on the transformation of the human capital management paradigm in organizations, reflecting the transition from viewing personnel as a cost factor to understanding them as a strategic investment asset. The significance of this research is driven by the increasing role of human capital in the modern knowledge-based economy and the urgent need to rethink human resources management paradigms in the context of digital transformation. The purpose of this work is to analyze the stages of the development of human resources management concepts and identify methodological approaches to assessing and developing human capital in organizational practice. The methodological framework of the study includes a review of scientific literature, a comparative analysis of historical approaches, and a classification of modern tools for assessing human capital. The results obtained indicate that in a knowledge-based economy, focusing on costs in the areas of.