Values-Based Coaching as a Method of Supporting Professional Identity

The aim of this article is to present values-based coaching in the context of its usefulness in supporting professional identity. It investigates the construct of professional identity from both individual and organizational perspectives, outlining key theories and stages of its development. It describes the main assumptions of coaching and models of working with clients that can be used to support professional identification. The text highlights the importance of values in shaping professional identity and as a central part of the coaching process. Furthermore, the article delineates the benefits of nurturing professional identity, highlighting its positive implications for both employees and the organizations they serve.