The Impact of E-Commerce on Urban Area: A Phenomenological Analysis and Discussions on Ankara

The literature highlights both the direct spatial impacts of e-commerce—such as logistics, warehousing, and mobility—and the indirect spatial impacts, including urban economy and waste generation. Despite this, urban planning processes largely overlook e-commerce and related activities. To address this gap, this study conducts a phenomenological analysis of the spatial implications of e-commerce and offers recommendations for adapting urban planning practices in the context of Ankara. The analysis is based on interviews with nine stakeholders, aiming to capture the experiences of individuals affected by or affecting e-commerce activities and to integrate their insights into planning strategies. While the primary focus is on the impact of e-commerce in urban areas, remarks were also obtained regarding Ankara. The results confirm the spatial aspect of e-commerce and demonstrate that stakeholders’ concerns align closely with the current literature. Participants emphasized that the geographical dimensions of e-commerce necessitate integrating the phenomenon into urban planning. In the context of Ankara, effectively integrating e-commerce into urban planning requires prioritizing sustainable economic development while mitigating environmental impacts. This approach will enhance the efficiency of urban logistics and promote equitable access to e-commerce benefits across different regions. By addressing these concerns, Ankara can serve as a model for other cities aiming to harmonize technological advancement with sustainable urban growth. Consequently, it is recommended that key urban planning elements—such as land use, transportation, infrastructure, and environmental sustainability—be integrated with e-commerce activities.