A Comparative Study on Strategies for Attracting Foreign Students Majoring in Beauty at Major Universities in Korea: Focusing on Official Public Relations Materials

This study conducts a comparative analysis of international student recruitment strategies and curriculum across four Korean universities specializing in beauty-related departments. Utilizing text mining, TF-IDF, and network analysis methods, the study identifies core themes and structural characteristics in beauty education programs. Key findings highlight the prominence of practice-oriented competency development, industry linkage, certification systems, global competence, major specialization and convergence, creativity, and trend responsiveness as common educational strategies. Metropolitan universities emphasize international certification and employment support systems, while regional universities focus on industry-linked practical training and international cooperation projects. The study provides insights for designing differentiated strategies and data-driven curriculum improvements to enhance the competitiveness and internationalization of K-Beauty higher education.