Evaluating Color Perception in Indoor Cultural Display Spaces of Traditional Chinese Floral Arrangements: A Combined Semantic Differential and Eye-Tracking Study

The color design of architectural interior display spaces directly affects the effectiveness of cultural information communication and the visual cognitive experience of viewers. However, there is currently a lack of combined subjective and objective evaluation regarding how to scientifically translate and apply traditional color systems in modern contexts. This study takes the virtual display space of traditional Chinese floral arrangements as a case, aiming to construct an evaluation framework integrating the Semantic Differential Method and eye-tracking technology, to empirically examine how color schemes based on the translation of traditional aesthetics affect the subjective perception and objective visual attention behavior of modern viewers. Firstly, colors were extracted and translated from Song Dynasty paintings and literature, constructing five sets of culturally representative color combination samples, which were then applied to standardized virtual exhibition booths. Eye tracking data of 49 participants during free viewing were recorded via an eye-tracker, and their subjective ratings on four dimensions—cultural color atmosphere perception, color matching comfort level, artwork form clarity, and explanatory text clarity—were collected. Data analysis comprehensively employed linear mixed models, non-parametric tests, and Spearman’s rank correlation analysis. The results show that, regarding subjective perception, different color schemes exhibited significant differences in traditional feel, comfort, and text clarity, with Sample 4 and Sample 5 performing better on multiple indicators; a moderate-strength, significant positive correlation was found between traditional cultural atmosphere perception and color matching comfort. Regarding objective eye-tracking behavior, color significantly influenced the overall visual engagement duration and the processing depth of the text area. Among them, the color scheme of Sample 5 better promoted sustained reading of auxiliary textual information, while the total fixation duration obtained for Sample 4 was significantly shorter than that of other schemes. No direct correlation was found between subjective ratings and spontaneous eye-tracking behavior under the experimental conditions of this study; the depth of processing textual information was a key factor driving overall visual engagement. The research provides empirical evidence and design insights for the scientific application of color in spaces such as cultural heritage displays to optimize visual experience.