Институциональные драйверы социальных инвестиций крупных российских компаний в моногородах

This study examines the motives and incentives driving Russian manufacturing companies to implement social investment programs aimed at supporting the socio-economic development of monocities, which face critical labor shortages due to outmigration. Focusing on the interplay between businesses and key regional stakeholders, including local communities, government agencies, non-profit organizations, and the media, the research highlights how structured collaboration enhances the effectiveness of social investments. Using a mixed-methods approach, the study combines semi-structured in-depth interviews with corporate leaders and an online survey of 314 monocity residents to analyze stakeholder expectations and migration deterrents. Findings reveal that residents’ willingness to remain in monocities hinges on improved access to quality housing, healthcare, and education, with these factors outweighing salary considerations alone. Thematic analysis of interviews further identifies three corporate motives: securing skilled labor, meeting regulatory pressures, and enhancing brand reputation through place-based development. The study contributes to stakeholder theory by demonstrating how targeted social investments, co-designed with local actors, can mitigate labor shortages while addressing community needs. Practical recommendations emphasize the need for transparent grant mechanisms and participatory monitoring to align business objectives with socio-economic priorities in monocities