Corporations in the Crosshairs: Commercial Actors, Conflict Escalation, and Crisis Simulation

Purpose Our article examines the growing role of commercial actors as both participants in and targets of military operations to explore whether and how increased commercial presence affects crisis and escalation dynamics. The article also assesses how to design a geopolitical crisis game that effectively integrates commercial actors. Method We conducted a crisis simulation featuring 29 expert players grappling with a renewed confrontation over Ukraine. Our players included senior business executives, retired three and four-star generals and admirals, former foreign service officers, former senior U.S. and European defense and intelligence community officials, and leading scholars. The crisis was set in 2030 and featured four teams: a commercial team and three government teams representing Russia, Europe, and the United States. Findings We reach three substantive findings. First, the game demonstrated that cyber and kinetic attacks on commercial assets can trigger escalation—challenging arguments that attacks on commercial targets are less provocative than attacks on military and government targets. Second, the growing role of commercial firms in the international security arena makes communication channels for information sharing and coordination between the government and these firms critical for crisis management. Third, the wargame highlighted how relying on influential private sector leaders involves tradeoffs. These individuals can provide critical information to governments, leverage their companies to support government efforts, and help coordinate broader private sector engagement. However, they may also prioritize their own commercial interests over national ones. Additionally, our simulation revealed lessons that may assist designers of future simulations involving commercial actors.

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Publication Details

Journal
Simulation & Gaming
Published
2025-12-30
DOI
https://doi.org/10.1177/10468781251412897
Primary Topic
Public Relations and Crisis Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Corporations in the Crosshairs: Commercial Actors, Conflict Escalation, and Crisis Simulation

Erik Lin-Greenberg, Benjamin Norwood Harris, Daniel Cebul
Simulation & Gaming
Public Relations and Crisis Communication
article

Corporations in the Crosshairs: Commercial Actors, Conflict Escalation, and Crisis Simulation

Erik Lin-Greenberg, Benjamin Norwood Harris, Daniel Cebul
article en

Abstract

Purpose Our article examines the growing role of commercial actors as both participants in and targets of military operations to explore whether and how increased commercial presence affects crisis and escalation dynamics. The article also assesses how to design a geopolitical crisis game that effectively integrates commercial actors. Method We conducted a crisis simulation featuring 29 expert players grappling with a renewed confrontation over Ukraine. Our players included senior business executives, retired three and four-star generals and admirals, former foreign service officers, former senior U.S. and European defense and intelligence community officials, and leading scholars. The crisis was set in 2030 and featured four teams: a commercial team and three government teams representing Russia, Europe, and the United States. Findings We reach three substantive findings. First, the game demonstrated that cyber and kinetic attacks on commercial assets can trigger escalation—challenging arguments that attacks on commercial targets are less provocative than attacks on military and government targets. Second, the growing role of commercial firms in the international security arena makes communication channels for information sharing and coordination between the government and these firms critical for crisis management. Third, the wargame highlighted how relying on influential private sector leaders involves tradeoffs. These individuals can provide critical information to governments, leverage their companies to support government efforts, and help coordinate broader private sector engagement. However, they may also prioritize their own commercial interests over national ones. Additionally, our simulation revealed lessons that may assist designers of future simulations involving commercial actors.

Simulation & GamingVol. 57(2)
Massachusetts Institute of Technology (US)
Openalex Percentile: Top 24%
Public Relations and Crisis Communication
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Corporations in the Crosshairs: Commercial Actors, Conflict Escalation, and Crisis Simulation — Erik Lin-Greenberg, Benjamin Norwood Harris, et al. · Simulation & Gaming (2025) | TGRS Research Map | TGRS