Body Image Perception in Relation to Manual Therapy Use and Customer Satisfaction

Purpose: This study aimed to examine the relationship among costumers’ manual therapy use, satisfaction with manual therapy, and changes in body image perception. By determining correlations between satisfaction and body image perception, the study contributes to the qualitative improvement and development of manual therapy. Methods: The study recruited adult women aged 20 years and older. Data were collected using an online self-administered questionnaire across eight days—from April 12 to April 25, 2023. A total of 468 valid responses were analyzed using SPSS WIN 25.0, employing the Chi-square (χ²) test, t-test, one-way ANOVA, and correlation analysis. Results: Users of manual therapy outnumbered non-users. The majority of the participants used manual therapy for less than six months, with an average use frequency of once per month. Customers with more than two years of experience and those who use manual therapy more than four times per month exhibited higher levels of satisfaction. Participants who received manual therapy and those with an average use frequency of approximately three times per month exhibited higher levels of body image perception. The study observed a positive correlation between satisfaction with manual therapy and body image perception, which indicates that high levels of satisfaction were associated with high levels of body awareness. Conclusion: Manual therapy can enhance body image perception and effectively address related concerns. The results demonstrated that manual therapy use and satisfaction positively influenced customers’ body image perception, which underscores its potential as an alternative therapeutic approach for body management.