Assessment of Tourism Green Development Based on Integrated Multi-Attribute Framework: A Case Study of Zhejiang Province

The purpose of this study is to effectively establish an evaluation framework for green development in the tourism industry. A novel evaluation index system for green tourism development based on “society-economy-environment” that incorporates environmental protection values is constructed firstly. Subsequently, a comprehensive assessment framework was established using a combination of entropy weight and Complex Proportional Assessment (COPRAS) methods. Taking Zhejiang Province as an example, the numerical results show that between 2013 and 2023, the level of green development in Zhejiang Province’s tourism industry followed an “N” pattern of “rise-fall-rise,” with overall performance improving. However, the four specific dimensions of development exhibit characteristics of “strong economy, weak ecology, and a need to strengthen investment and environmental awareness.” Finally, several valuable suggestions are proposed, such as strengthening crisis management and optimizing investment factors, to promote the improvement of green development levels.