Factors Influencing University Students’ Supermarket Purchasing Behavior Based on Regression Analysis
Based on student satisfaction, this study evaluates campus supermarkets at provincial universities in Chengdu to analyze influencing factors. Data collected through questionnaires were analyzed using SPSS software, revealing overall student satisfaction with campus supermarkets. With overall satisfaction as the dependent variable, measurable factors were categorized into three dimensions: (1) Comprehensive Operation Experience; (2) Service & Environmental Quality; and (3) Shopping Experience Quality, all demonstrating statistically significant positive effects on satisfaction. Consequently, improvement recommendations are proposed regarding environment optimization, staff service enhancement, product quality control, and business hour adjustments for campus supermarket operators.
Authors
- Ruofeng Rao (ORCID: https://orcid.org/0000-0002-5654-2875)
- Xin Liu (ORCID: https://orcid.org/0000-0003-3336-2019)
- Yue Li (ORCID: https://orcid.org/0000-0003-4190-8683)
- Binsen Zhao
- Xiaolan Li
- Boyuan Lei
- Yi He
- Lingling Yang
Institutions
- Southwest University of Political Science & Law (CN)
- Inner Mongolia University of Finance and Economics (CN)
- Chengdu Normal University (CN)
- Zhejiang University of Finance and Economics (CN)
Publication Details
- Journal
- Complex Systems Stability & Control
- Published
- 2025-09-03
- DOI
- https://doi.org/10.53941/cssc.2025.100003
- Primary Topic
- Customer Service Quality and Loyalty
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Chengdu Normal University