Theoretical Analysis of Business English Education Reform in the Context of E-commerce

Abstract: In the context of the profound integration of economic globalisation and the digital economy, the vigorous development of e-commerce has reshaped the application scenarios and competency requirements of Business English. Consequently, traditional Business English education models struggle to adapt to these industrial transformations. Grounded in a theoretical analysis perspective and based on theories such as English for Specific Purposes (ESP) and Social Constructivism, this study systematically reviews the intrinsic correlation between e-commerce and Business English education. It analyses the limitations of existing research on Business English education reform and constructs a theoretical framework for reform driven by e-commerce from three dimensions: the core logic of reform, core dimensions, and implementation paths. The research clarifies that reform should uphold the core logic of needs-orientation and scenario integration, focus on the synergistic reconstruction of objectives, content, and assessment, and rely on the implementation paths of theoretical fusion and resource integration. The aim is to cultivate interdisciplinary Business English professionals adapted to the demands of cross-border e-commerce, enrich the theoretical system of ESP education, and provide theoretical guidance for Business English education reform in higher education institutions. Keywords: E-commerce; Business English Education; Reform Direction; Theoretical Construction; English for Specific Purposes (ESP). Title: Theoretical Analysis of Business English Education Reform in the Context of E-commerce Author: GUO NYUHUAN International Journal of Novel Research in Interdisciplinary Studies ISSN 2394-9716 Vol. 12, Issue 6, November 2025 - December 2025 Page No: 6-12 Novelty Journals Website: www.noveltyjournals.com Published Date: 24-December-2025 DOI: https://doi.org/10.5281/zenodo.18044317 Paper Download Link (Source) https://www.noveltyjournals.com/upload/paper/Theoretical%20Analysis%20of%20Business%20English-24122025-3.pdf