ORGANIZATIONAL CULTURE AS THE FOUNDATION OF TRANSPARENCY AND ACCOUNTABILITY IN THE BUSINESS ENVIRONMENT

Contemporary geopolitical trends, such as globalization, changes in international relations, political instability, and economic sanctions, have a profound impact on national and international socioeconomic development. In this context, organizational cultures within enterprises and institutions become key factors in their resilience and adaptability. Transparency and accountability in business processes not only enable effective management of risks arising from geopolitical changes, but also strengthen trust among actors in the global marketplace. This paper analyzes how different models of organizational culture, drawing on the Competing Values Framework, can help organizations better cope with geopolitical challenges and contribute to sustainable socioeconomic development. Special focus is placed on the role of leadership, innovation, and communication in establishing a culture of resilience that supports long-term strategic goals at the national and international levels. An overview of recommendations is also presented for developing an organizational culture aligned with dynamic geopolitical circumstances, thereby contributing to the stability and prosperity of society.