Youth Perceptions of E-Cigarette Influencer Marketing on Social Media
Casual e-cigarette displays and engaging audiovisual effects elicited positive reactions but did not drive intentions to use e-cigarettes. Perceptions of addiction and normalization may have countered these positive perceptions. The findings highlight the need for continued youth education about e-cigarette health risks and marketing influence.
Authors
- Julia Vassey (ORCID: https://orcid.org/0000-0003-3002-2000)
- Jennifer B. Unger (ORCID: https://orcid.org/0000-0001-9064-6603)
- Julia Chen‐Sankey (ORCID: https://orcid.org/0000-0002-1797-5248)
Institutions
- University of Southern California (US)
- Rutgers Sexual and Reproductive Health and Rights (NL)
- Society for Research on Nicotine and Tobacco (US)
Publication Details
- Journal
- Substance Use & Misuse
- Published
- 2025-12-28
- DOI
- https://doi.org/10.1080/10826084.2025.2608790
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00