Трансформація взаємодії митця і глядача в сучасному екранному просторі

The purpose of the article is to analyse alternative ways of human relationships with another person and with the results of an artist’s creative activity in times of crisis; to define the role of the viewer in art and analyse the influence of life experience on the interpretation of works; to summarise the factors that influence the public’s perception of art and its recognition. Research methodology. The following methods were used: theoretical – analysis of scientific and biographical literature of artists of various professional orientations; empirical method, which is manifested in the observation and comparison of general trends in the viewer’s influence on the recognition and artistic value of work; the method of a systematic approach, which made it possible to analyze, specify, clarify and generalize how viewers and artists intersect in the contemporary space; analysis of the cultural context, which includes an assessment of how art and viewers interact, taking into account various cultural, social and Scientific novelty. For the first time, the transformation of the role of the viewer in contemporary art (the viewer is both a performer and a critic) is analyzed; an in-depth analysis of the influence of the cultural, social, and historical context on the perception of art and interaction with it is carried out; a detailed analysis of the interdependence of the author and the public, which form new artistic spaces for interaction, during the emergence of crises of various kinds, is carried out. The methods of perceiving works through the prism of human emotions, the relationship between a person and another person, and a person’s interaction with the results of the artist’s creative activity are investigated. It is revealed that in contemporary art, the role of the viewer is expanding from a mere observer to an active performer and critic, indicating the evolution of its functions and influence on the perception and formation of artistic values. Conclusions. In the course of the article, we have analysed alternative ways of human relations with another human being and human relations with the results of the artist’s creative activity in times of crisis. The role of the viewer in art and the analysis of the influence of life experience on the interpretation of works are established. The factors influencing public perception of art and its recognition are generalised.