Музичний контент в аудіовізуальному творі: емоційна взаємодія з глядачем через драматургію та технічні аспекти

Purpose of the Article. The article aims to establish and analyse the emotional interaction between the viewer and an audiovisual work in the context of musical content. It seeks to define the tasks of musical dramaturgy, outline its fundamental principles, examine the role of soundtracks and music accompanying opening credits in audiovisual works, and highlight the essence and significance of specific technical aspects in creating the sound component of a film. Research Methodology. To achieve the outlined objectives, several research methods were employed. The method of analysis was used to examine audiovisual works, academic research, and available informational sources, evaluating the accessibility and significance of emotional interaction with viewers, as well as the conditions under which this communication occurs. The comparative method helped identify the relationship between the auditory and visual components. In contrast, the synthetic method facilitated the formation of a trend for developing professional-quality products in the audiovisual market. Scientific Novelty. For the first time, this study analyses the aspects of interaction between viewers and screen productions. It synthesises the importance of musical dramaturgy in films, emphasising the role of soundtracks and other tools. Key technical aspects necessary for creating the auditory component of screen productions are examined, with particular attention given to adhering to specific rules for working with audiovisual projects. It concludes that the aural and visual elements must work in synergy to achieve a high-quality emotional impact on viewers. Conclusions. The study explores the specifics of a sound engineer’s work on the auditory component of screen productions. By analysing academic research, the relationship between the aural and visual components and the presence of emotional communication with the viewer during film viewing was clarified. The elements of musical dramaturgy and the technical aspects of creating the musical component were thoroughly examined. The article emphasises the importance of each factor in achieving effective communication with the viewer and maintaining harmony among these elements.