ДИДЖИТАЛІЗАЦІЯ ТА ЦИФРОВІ ІНСТРУМЕНТИ У ПІДГОТОВЦІ КУЛЬТУРОЛОГІВ ТА МЕНЕДЖЕРІВ КУЛЬТУРИ В ІНОЗЕМНИХ ВИЩИХ НАВЧАЛЬНИХ ЗАКЛАДАХ

The article analyzes how digitization and digital tools are integrated into the training of cultural studies specialists and cultural managers in foreign higher education institutions, focusing on leading programs in the United States, Germany, and the United Kingdom. A comparative analysis shows that digital technologies now form the basis of contemporary cultural education, transforming its conceptual foundations, curriculum development, and pedagogical models. International programs are integrating digital literacy into all professional training, focusing on competencies such as digital heritage documentation, cultural data analysis, immersive media design, digital audience engagement, and strategic leadership in digital transformation. Digitalization is changing the relationship between universities and cultural institutions, strengthening partnerships that offer students direct participation in technology-mediated cultural practices. Through collaborations with museums, archives, and creative industries, students gain experience working with digital collections, virtual exhibitions, online communication strategies, and data-driven cultural management. Hybrid methodologies, including virtual fieldwork, online collaboration, digital case studies, and project-based digital assignments, reflect the operational realities of contemporary cultural organizations, where digital platforms increasingly structure cultural production and participation. International models demonstrate a systemic transition to technologically grounded cultural professionalism, where digital skills are central rather than secondary. This contrasts with systems where digitalization is present but less structurally embedded and insufficiently integrated into the competency system of cultural education. The study concludes that the implementation of international best practices-expanding digital modules, investing in digital infrastructure, integrating digital ethics and inclusion, and fostering strong partnerships with cultural institutions – can significantly enhance the technological and professional relevance of cultural education in transitional contexts.