TRADITIONAL SEMANTICS OF CHINESE DECORATIVE ARTS: GENESIS AND CONTEMPORARY TRANSFORMATIONS

The aim of this study is to comprehensively analyze the semantic foundations of Chinese decorative arts, their historical formation, and transformation in the context of contemporary globalization.This paper applies methods of semiotic, historical-cultural, and comparative analysis to examine the symbolic system of traditional Chinese ornament.The main results of the study demonstrate that the semantics of Chinese decorative arts were shaped by Confucianism, Taoism, and Buddhism, creating a unique system of visual codes.Three main vectors of contemporary transformations of traditional semantics are identified: adaptation to commercial needs, synthesis with Western artistic traditions, and digital reinterpretation of classical motifs.The results demonstrate that while basic symbolic meanings are preserved, semantic depth is significantly simplified, and the functional purpose of decorative elements is reinterpreted in the context of contemporary visual culture.