From Patches to Patterns: A Process Perspective on Continuous Innovation in Modular Game Systems

Digital products enable continuous innovation through iterative updates; however, the empirical understanding of this process remains limited. This study analyzes 261 patches across two multiplayer games — Defence of the Ancients 2 and Counter-Strike 2 — using Henderson and Clark's innovation framework to examine how system architecture shapes innovation strategies. Defence of the Ancients 2’s highly integrated architecture generates cyclical patterns combining architectural, modular, and incremental innovations in coordinated episodes, while Counter-Strike 2 demonstrates sustained incremental improvements with minimal structural intervention. Statistical analysis confirms significant differences in innovation complexity between the games. We hypothesize that system architecture influences innovation strategies, with incremental improvements forming the foundation of continuous innovation across both games. This research extends digital innovation theory by empirically revealing structured temporal patterns in continuous innovation processes.