Value Co-Destruction on Individual Experiencing Vulnerabilities: Scale Development and Validation on Mothers’ Online Discussion Forums

Mothers of young children often seek support and guidance through online parenting forums. While these platforms aim to facilitate collaborative value creation through shared experiences, they are also vulnerable to value co-destruction (VCD), where interactions undermine the intended support. This study aims to develop VCD scale on individual experiencing vulnerabilities, using the case of mothers’ of young children in the mothers’ online forums. Extending the value co-destruction literature, this research identifies two novel dimensions specific to online support group value co-destruction: VCD from peer-interaction and VCD from institutional arrangement. The measures are validated using data collected from 331 mother members of online parenting forum.