Beyond Memory: Emotional and Ethical Responses to AI-Generated Digital Resurrection Content

This study explores consumer perceptions of AI-generated “digital resurrection” content, in which deceased individuals are recreated through artificial intelligence. YouTube user comments were collected and analyzed using KoBERTopic for topic modeling, KoELECTRA for sentiment analysis, and a 2-mode network approach to examine linguistic patterns. The results reveal that viewers expressed multifaceted reactions, including emotional empathy, appreciation for technology, and ethical concerns. High-frequency keywords such as “tears,” “memory,” “technology,” and “heaven” indicate a convergence of emotional resonance and technical evaluation. Sentiment analysis showed relatively positive responses, shaped by users’ personal experiences, cultural values, and attitudes toward AI. These findings suggest that digital resurrection is perceived not merely as a technological feat, but as a meaningful medium for posthumous communication. This study contributes to ongoing discussions regarding cultural acceptance, emotional impact, and ethical implications of AI technologies in commemorative and social contexts.