Thanking the Algorithm: Discovering Prosocial Communities through YouTube Music Recommendation Pathways

What pathways through algorithmic music recommendations help users discover prosocial comment communities? Building on algorithmic awareness and music discovery literature, this exploratory, naturalistic study follows four user personas on YouTube through four music genre seed queries and ten layers of recommendation depth, to analyze the frequency and nature of the prosocial comment communities they encounter. Our results suggest that prosocial communities are accessed more frequently by personas who defy algorithmic classification in their use patterns, and that within prosocial communities users express not just awareness of the recommendation algorithm, but gratitude directed explicitly toward it. This exploratory, context-bound study contributes to understanding how users and algorithms co-construct musical meaning and community, offers methodological insights for studying algorithmic experience and recommendation pathways, and reflects on the ephemerality of prosocial communities within black-boxed discovery platforms.

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Publication Details

Journal
ScholarSpace (University of Hawaii at Manoa)
Published
2025-12-23
Primary Topic
AI in Service Interactions
Type
article
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article

Thanking the Algorithm: Discovering Prosocial Communities through YouTube Music Recommendation Pathways

Rich Gazan
ScholarSpace (University of Hawaii at Manoa)
AI in Service Interactions
article

Thanking the Algorithm: Discovering Prosocial Communities through YouTube Music Recommendation Pathways

Rich Gazan
article en

Abstract

What pathways through algorithmic music recommendations help users discover prosocial comment communities? Building on algorithmic awareness and music discovery literature, this exploratory, naturalistic study follows four user personas on YouTube through four music genre seed queries and ten layers of recommendation depth, to analyze the frequency and nature of the prosocial comment communities they encounter. Our results suggest that prosocial communities are accessed more frequently by personas who defy algorithmic classification in their use patterns, and that within prosocial communities users express not just awareness of the recommendation algorithm, but gratitude directed explicitly toward it. This exploratory, context-bound study contributes to understanding how users and algorithms co-construct musical meaning and community, offers methodological insights for studying algorithmic experience and recommendation pathways, and reflects on the ephemerality of prosocial communities within black-boxed discovery platforms.

ScholarSpace (University of Hawaii at Manoa)
Openalex Percentile: Top 18%
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Thanking the Algorithm: Discovering Prosocial Communities through YouTube Music Recommendation Pathways — Rich Gazan · ScholarSpace (University of Hawaii at Manoa) (2025) | TGRS Research Map | TGRS