A Survey of Social Media Users’ Decision-Making Processes when Sharing Information in Crisis Contexts

Social media platforms play a vital role in the rapid dissemination of essential information to the public during crisis events. They can, however, also amplify false or inaccurate information, posing life-threatening risks in such situations. As misinformation continues to spread during crises, it becomes increasingly important to understand how users consume and share crisis-related information on social media. The present study, based on a survey of 80 participants, seeks to better understand the factors that influence users’ motivations and decision-making processes when sharing content during crisis events. It explores participants’ understanding of social media algorithms, confidence in detecting false information, content reporting practices, fact-checking habits, and views on accountability of social media platforms. By examining how participants interact with information during crises, the study aims to identify ways to promote more responsible sharing practices to combat false information online.

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Publication Details

Journal
ScholarSpace (University of Hawaii at Manoa)
Published
2025-12-23
Primary Topic
Public Relations and Crisis Communication
Type
article
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article

A Survey of Social Media Users’ Decision-Making Processes when Sharing Information in Crisis Contexts

Apoorva Chauhan
ScholarSpace (University of Hawaii at Manoa)
Public Relations and Crisis Communication
article

A Survey of Social Media Users’ Decision-Making Processes when Sharing Information in Crisis Contexts

Apoorva Chauhan
article en

Abstract

Social media platforms play a vital role in the rapid dissemination of essential information to the public during crisis events. They can, however, also amplify false or inaccurate information, posing life-threatening risks in such situations. As misinformation continues to spread during crises, it becomes increasingly important to understand how users consume and share crisis-related information on social media. The present study, based on a survey of 80 participants, seeks to better understand the factors that influence users’ motivations and decision-making processes when sharing content during crisis events. It explores participants’ understanding of social media algorithms, confidence in detecting false information, content reporting practices, fact-checking habits, and views on accountability of social media platforms. By examining how participants interact with information during crises, the study aims to identify ways to promote more responsible sharing practices to combat false information online.

ScholarSpace (University of Hawaii at Manoa)
Peace, Justice and strong institutions
Openalex Percentile: Top 25%
Public Relations and Crisis Communication
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