Artificial Intelligence and Product Manager 2.0

The product manager (PM) role is going through a dramatic change as companies begin deploying artificial intelligence (AI) tools. This paper examines the impact of AI tools on product management, highlighting the challenge for both experienced and novice PM’s to apply these tools. We identify the PM 1.0, or pre-AI, roles and responsibilities. Next, we offer an example of PM tasks in the PM 1.0 versus the 2.0 era. Then we discuss the new PM 2.0 roles and responsibilities using AI tools. Then we reflect on the challenges for experienced and novice PM’s under each scenario. We conclude with points of consideration for organizations seeking to deploy AI tools for both experienced and inexperienced PMs.