Beyond Training: How Workers Discover Value in Enterprise AI

While organizations continue to invest in enterprise AI, little is known about how individual employees find valuable use cases once these tools are deployed. We present an exploratory interview study of 10 experienced U.S. professionals using M365 Copilot and interpret accounts through Rogers’ Diffusion of Innovations to examine where value appears and how use cases are found and shared. Findings reveal a strong preference for informal learning methods over structured training. No participants (0/10) reported formal training as their primary way of learning; most relied on trial-and-error (8/10) and on exchanging tips with colleagues (6/10). Participants most often used M365 Copilot for note-taking/summarization, information retrieval/explanation, and writing. They also reported perceived gains in efficiency but low confidence in mastering more advanced features. The paper discusses social learning strategies and outlines implementable steps for organizations to support the discovery of high-value use cases with available enterprise AI tools.