Learning professional vocabulary in practical classes for marketing students

The article examines the importance of learning professional English vocabulary for marketing students in the context of modern educational and business requirements. As marketing is a dynamic, innovation-driven field, students must acquire a broad range of industry-specific terminology to effectively participate in professional communication and analyze real marketing cases [1, p. 14]. The paper discusses key methods of teaching vocabulary in practical classes, including task-based learning, case studies, simulations, and the use of authentic materials [2, p. 30]. Emphasis is placed on digital tools and communicative activities aimed at helping students apply vocabulary in realistic professional contexts. Mastering professional marketing vocabulary enhances students’ communicative competence and supports their integration into the global business environment [3, p. 45].