Incentives for Daily Surveys during the A-FRAME Mobile Personalized Feedback Intervention for Heavy Drinking: Feasibility, Acceptability, and Engagement

Monetary incentives are one way to increase engagement in digital interventions. Alcohol Feedback, Reflection, and Morning Evaluation (A-FRAME), a mobile personalized feedback intervention assesses alcohol use daily and delivers feedback proximal to drinking episodes and repeatedly over 28 days. The present study informs implementation of A-FRAME and other digital interventions by determining whether acceptability, feasibility, or engagement differs for participants who do and do not receive monetary incentives for daily surveys. Young adults were randomized to A-FRAME with monetary incentives, A-FRAME without incentives, and a control group. Incentive and no-incentive groups were compared (n=87). Both groups reported high acceptability, depth of processing, retention and attention. Participants receiving incentives demonstrated greater survey completion relative to those in the no-incentive group. Consistent with prior literature, monetary incentives for survey completion are important. Identification of ways to increase intrinsic motivation to engage with mobile interventions among young adults is crucial.