The effects of winning experience and gain/loss frames on lying decisions: A lab experiment

Abstract Using a laboratory experiment, we examine lying behavior among subjects, both with and without winning experience, in loss and gain frames. Our findings reveal that winning experience results in increased lying behavior in the loss frame but decreased lying behavior in the gain frame. A key factor in understanding this outcome is the subject's sense of deservingness. Winning a competition heightens subjects' feelings of deservingness, influencing the subjects' lying decisions. Additionally, we found that winners are more likely to cheat in the loss frame than in the gain frame; no similar effect was observed among subjects without winning experience.