Sewing machines, intercommunal violence, and the economic order of things in the late Ottoman empire

Abstract The global diffusion of sewing machines required concerted efforts from manufacturers, sales agents, and, most significantly, local consumers, who rendered the machine legible and desirable across diverse social settings. As this article shows, however, in politically volatile contexts, it was manufacturers who most decisively shaped these processes. Focusing on the Singer Company—the largest and most influential of its kind—the article examines how this process unfolded in the Ottoman empire during the Armenian massacres of the 1890s. Occurring when ethnic and religious homogeneity was becoming central to the political order, the Ottoman case offers an especially important early example of global firms’ responses to the emerging pressures of exclusionary—and often violent—political and economic reordering. The article traces how Singer tested adaptive strategies that not only sustained its regional presence but also recalibrated its business model. In doing so, it contributes to global history by demonstrating how seemingly localized episodes of political violence became formative sites of adaptation, attuning global corporations to a world increasingly structured by systemic violence, warfare, and demographic homogenization.