Automated Detection of Digital Alcohol Marketing Using <scp>SCANNER</scp> : An Integrated Deep‐Learning Approach

SCANNER Alcohol is the first system to combine brand-level object and text detection for automated digital alcohol marketing surveillance. Its high accuracy on real-world data and ethical design make it a valuable tool for public health monitoring. SCANNER Alcohol offers a scalable, adaptable and ethically sensitive solution to support regulatory efforts to hold alcohol companies accountable for their digital marketing practices and to ultimately reduce alcohol-related harm.

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Publication Details

Journal
Drug and Alcohol Review
Published
2025-12-25
DOI
https://doi.org/10.1111/dar.70095
Primary Topic
Substance Abuse Treatment and Outcomes
Type
article
Field-Weighted Citation Impact
0.00

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article

Automated Detection of Digital Alcohol Marketing Using SCANNER : An Integrated Deep‐Learning Approach

Florentine Petronella Martino, Kathryn Backholer, Navoda Liyana Pathirana, Luai Saif et al.
Drug and Alcohol Review
Substance Abuse Treatment and Outcomes
article

Automated Detection of Digital Alcohol Marketing Using SCANNER : An Integrated Deep‐Learning Approach

Florentine Petronella Martino, Kathryn Backholer, Navoda Liyana Pathirana, Luai Saif, Asim Bhatti
article en

Abstract

SCANNER Alcohol is the first system to combine brand-level object and text detection for automated digital alcohol marketing surveillance. Its high accuracy on real-world data and ethical design make it a valuable tool for public health monitoring. SCANNER Alcohol offers a scalable, adaptable and ethically sensitive solution to support regulatory efforts to hold alcohol companies accountable for their digital marketing practices and to ultimately reduce alcohol-related harm.

Drug and Alcohol ReviewVol. 45(1)
Deakin University (AU)
David and Elaine Potter Foundation, National Heart Foundation of Australia, Ian Potter Foundation, Health Promotion Agency
Gender equality
Openalex Percentile: Top 30%
Substance Abuse Treatment and Outcomes
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