Communicative Capabilities of Digital Technology for Event Support Of Students in the University Educational Environment

One of the important tasks of development of modern technologies based on artificial intelligence is their integration into professional activity and decision-making process. This need is especially relevant in the field of higher education, where three factors have a strong influence on the formation of the educational environment: communication in the modern environment of young people open to new technologies; the need to process large amounts of information in the conditions of the modern world; as well as the requirement for individualization and development of personalized systems of personal support. The aim of our study was the implementation of a communicative digital technology of personalized support for university students. The methodological basis of the work consisted of three key provisions: The communicative nature of obtaining knowledge at the university, the use of the socio-psychological concept of "events" as the basis of the support system, as well as the integration of existing digital tools based on artificial intelligence. The task was to create a personalized educational ecosystem for university students using the FanTam platform, which helps to build educational, professionally oriented interpersonal communication, finding suitable university events, creating an individual educational route, taking into account the psychological profile of the student, increasing motivation, engagement and career awareness. The FanTam platform is built on blockchain technologies and decentralized artificial intelligence, which ensures anonymous processing of user data, personalization of content and the formation of intelligent recommendations. FanTam is able to analyze students' interests, their professional goals, level of engagement, as well as psychological preferences (for example, a tendency to teamwork, introversion / extroversion, motivation for leadership). This allows us to develop the communicative capabilities of the university’s educational environment, recommending not only academic events (conferences, master classes, workshops), but also volunteer, cultural, sports events, as well as events specifically aimed at expanding communicative practices and personal growth of students.