Information quality influences young Korean job seekers' employment intentions toward small- and medium-sized enterprises

We investigated the factors that predict young Korean job seekers' employment intentions toward small- and medium-sized enterprises (SMEs) from social and psychological perspectives. Conducting an online survey with 700 job seekers aged 19–29 years, we assessed their intention in regard to employment with SMEs. The results revealed that information quality had the most significant effect on SME employment intention, followed by subjective norms and attitude. Information quality significantly predicted attitude, subjective norms, and perceived behavioral control. Furthermore, educational level and place of residence moderated the effect of information quality on attitude and subjective norms, with a stronger effect for nonmetropolitan residents compared with metropolitan residents. Our findings suggest that to improve attitudes and subjective norms among metropolitan residents and highly educated young job seekers in Korea, it is important to improve the quality of information about SMEs.