Students’ Interest in Learning Technology and Biodiversity Misconceptions: An Empirical Basis for the Development of AR-Based Informal Learning at Zoo Johor

This empirical basic study was conducted to support informal learning related to biodiversity at Zoo Johor. The main issue of this study is the existence of misconceptions among students regarding biodiversity, including animal habitats, the differences between zoo and wild animals, and the diets of certain species. At the same time, the existing interpretive materials at the zoo are still lacking in interactivity and do not help students understand the concept of biodiversity in depth. The study uses a pre-experimental design involving 20 students aged 7 to 17 years. The research instruments consist of a questionnaire on interest in Augmented Reality (AR) technology, diagnostic items on biodiversity misconceptions, and descriptive analysis to assess user needs for the development of Augmented Reality (AR) in learning is high, with mean scores ranging from 3.25 to 3.70. Students also showed a positive inclination toward the use of 3D animations, interactive maps, and quizzes as important components in the learning application. However, the level of biodiversity misconception is at a moderate level (Mean = 2.05 - 2.25), indicating a significant confusion regarding the basic concepts of biodiversity. This study concludes that the development of AR applications has great potential as an informal learning medium that can enhance interest, improve understanding of scientific content more accurately, and reduce misconceptions among students.