AGROTOURISM AS A TOOL FOR SUSTAINABLE DEVELOPMENT OF TERRITORIES: GLOBAL AND DOMESTIC EXPERIENCE

The article explores urban planning principles that ensure the sustainable development of agritourism. This type of tourism is considered a tool for the rational use of rural areas, combining the preservation of cultural heritage and natural landscapes with the development of tourism infrastructure. The study analyzes global and national experiences and examines the legal framework related to agritourism. The research identifies key issues such as insufficient infrastructure and the lack of clear standards. It concludes that agritourism significantly enhances territorial attractiveness, stimulates the economy, and fosters infrastructure development.