Strategic Orientations in Explicating the Evolving Coordination Mechanism: A Longitudinal Observation of Online Emergency Communication Networks During Typhoon Mangkhut

ABSTRACT Grounded in the Institutional Collective Action (ICA) framework, this study investigates the strategic orientations of emergency management organizations and their decision‐making processes in social media network collaborations. Through a longitudinal analysis, we explore how these organizations navigate collaboration risks while forming and sustaining relationships within online emergency communication networks (ECNs) during Typhoon Mangkhut. Employing exponential random graph modeling (ERGM) on Sina Weibo data from 71 Shenzhen‐based organizational accounts, our findings reveal distinct strategic shifts across disaster phases. During the transition from preparedness to response, organizations predominantly adopt a resource‐based view (RBV) orientation, leveraging bonding strategies to consolidate internal and in‐group resources. As the disaster progresses from response to recovery, organizations increasingly align with resource orchestration theory (ROT) principles, prioritizing bridging strategies to access and mobilize resources across diverse actor groups. These findings offer valuable insights into the dynamic coordination mechanisms within online networks, elucidating how strategic orientations evolve to mitigate collaboration risks and address collective action challenges.